You might think; "My business is small, just me and maybe one or two employees. I don’t think our service / product can be sold online. Do I really need a website?"

The answer: Yes, if you have a business, you should have a website. Absolutely!

You need to have an internet presence so that current and potential customers, employees and business partners can find out more about your business and the products or services you have to offer. It allows customers to find you when they search the internet for related information.

More and more customers in New Zealand search for information on the internet prior to making a purchase at a business where customers can transact face-to-face. Your website can be the first chance you have at making a good impression on a potential customer. If potential customers cannot find your business on the internet your chance at making a good first impression will be lost.

Prior to the Internet, a face-to-face, brick and mortar business was the standard for almost all businesses to sell products or services. Today many businesses are foregoing the need of a commercial building all together with the motivation being the lowering of overheads.

With a professionally designed website any small business can also project a more corporate, professional image and effectively compete with much larger competitors. It establishes credibility for your business and its products or services.

No matter how small your business is, if you don't have a website, you're losing business to other companies that do. It is no longer practical to pay no attention to the internet when you want to effectively communicate your brand and information about what you offer.